Are you a marketing person or general manager who has been put in charge of your companys website redesign? If so, youre in good company. A majority of the website redesigns being done today are not led by web professionals. Theyre done by people who are experts in their product or service. With this in mind, there are several things you should know before you undertake your next redesign.
1. Understand each team persons role
This may sound obvious. After years of working with clients on their website redesigns I know its not. What often happens is that managers are embarrassed to ask what role a programmer or designer actually plays. They believe that if they were more technically astute, they would know. Not so. Talk to each person on your team and understand what they do.
2. Ask WHY something cant be done
This is another one that sounds intuitive. But often, managers assume that because a team member says it cant be done, that they are using the same data to make a decision. When your team member says it will take too long, or be difficult, make sure you know what that really means for the project. Asking someone how they could make it happen is often enlightening.
3. Keep the timeline updated
During the project, update every part of your timeline on a weekly basis. Toward the end it must be daily. Make sure you regularly hear from the designers, the IT people and anyone connected with the project to make sure no one is hiding their concerns. This isnt only a best practice; it will save you possible humiliation when your boss cant show off his new website when he planned to.
4. Use visuals and software tools
It is helpful to use tools that assist you in working with people who are used to using diagrams and visuals. I use mind mapping software which lets you see the big picture and the details at the same time. Checkout my website for examples of how mind maps can be used for redesigns.
5. Listen to everyones ideas
It can be easy to dismiss someone who doesnt view your business exactly as you do. Thats why marketers talk to marketers and sales people to sales people. If you run your project this way, you will be missing out on possible innovations. Everyone in your company has something important to say about it if you take the time to listen.
6. Dont be afraid to be innovative
Take the time to study other websites outside your business area. Go to entertainment sites, sports sites, etc. Lots of interesting things are being done that you can adapt for your needs. If you take the safe route, it can be boring for everyone including your customer. |
